The Pet for Newspapers’ Penguin

An excellent PaidContent article on Chris Anderson’s advice for newspapers:

Wired editor and author Chris Anderson told the Guardian that newspapers need to find a “pet for their penguin” – things that they can charge for to support journalism. When he talks about pets for penguins, he is referring to the Disney’s online game Club Penguin. This is free to play, but they have premium memberships that provide players with additional features. Based on the ideas of his new book Free, he says that newspapers must decide what they provide for free and what premium content and services that they can develop to make money.

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