No Flocking to Kindle by Spring Chickens

This surprising (to me at least) demographic data about the Kindle, via Mark Potts:

Citing this Amazon forum, Publishers Lunch Deluxe reports:

We extracted about 75 percent of the responses on age (representing about 700 responses, taking equally from the earliest and most recent postings, which show very similar age distributions). Per John Makinson’s quip at an LBF panel, over half of reporting Kindle owners are 50 or older, and 70 percent are 40 or older. Here is the full age bracket distribution:

0 – 19: 5%
20 – 29: 10%
30 – 39: 15%
40 – 49: 19.5%
50 – 59: 23%
60 – 69: 19.5%
70 – 79: 6%
80+: 2%

The comments themselves are as illuminating as the numbers. So many users said they like Kindle because they suffer from some form of arthritis that multiple posters indicate that they do or do not have arthritis as a matter of course. A variety of other impairments, from weakening eyes and carpal-tunnel-like syndromes to more exotic disabilities dominate the purchase rationales of these posters. Which in turn explains Amazon’s pseudo-statistical case that e-book purchases are incremental/additive, rather than cannibalistic of their print sales. Countless people report being able to read much more with Kindle because it overcomes physical obstacles or limitations that had made reading difficult for them previously.

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