The sales debacle in the first half of this year was led by a staggering 35.2% collapse in print classified advertising, which fell nearly $1.8 billion, or 35.2%, to $5 billion.
Help-wanted and real estate advertising each dived by more than a third from the prior year. Recruitment sales fell $710.6 million, or 36%, to less than $1.3 billion in the first half of the year, while real estate tumbled $682.2 million, or 35.5%, to $1.2 billion in the same period. Automotive classifieds dropped $331 million, or 21.9%, to less than $1.2 billion.
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